The Vietnam International Travel Mart (VITM) themed “Cultural tourism” took place on April 13–16 at the Cultural Friendship Palace in Hanoi, featuring 450 pavilions from over 50 localities nationwide, and 15 countries and territories around the world.
The event attracted over 60,000 visitors, and representatives from 2,500 businesses, that are interested in seeking cooperation opportunities and partners. The difference in culture, customs, production activities, and daily life of 54 ethnic groups in Vietnam is always attractive to domestic and international tourists, Binh stressed, expressing his hope that VITM 2023 will help bring tourism into an important part of the cultural industry, thus contributing to preserving the value of Vietnamese cultural heritage.
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